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One way ticket to Waterloo, Ontario

I started working at BlackBerry during the worldwide release of their new BlackBerry 7 OS and six new devices. The BlackBerry 7 OS saw the arrival of Liquid Graphics, augmented reality apps, and a new graphical overlay framework. This reflected the company transitioning to a more modern and mature look.

New Direction

Previous marketing catered to a consumer audience and placed less focus on their core business market. Causal copy language paired with the custom BlackBerry Love font made the brand approachable. Fun typographic treatment with the BlackBerry ‘multistreams’ allowed the brand to look less formal. BlackBerry sought to embrace their sophisticated business audience by introducing Trade Gothic font, coloured gradients, and sleek looking icons.

Keeping it consistent

My role was to enforce this new cohesive look company wide along with my department. I overhauled old branding documents and created new promotional material. Deliverables included posters, flyers, booklets, postcards, wobblers, packaging, and web banners. Known for my speed and accuracy, I managed high priority work in a timely matter. I also designed PowerPoint presentations for global offices and helped mentor other junior designers.

Conclusion

Together with my department, we revamped hundreds of brand deliverables on tight deadlines. New promotional materials were designed including 200 web banners for the BlackBerry App Store. My favourite projects included a 20 foot poster, chocolate bar wrappings, and a BlackBerry couch.

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Nicola does a great job prioritizing projects. When multiple projects are assigned, she ensures that the high priority projects are undertaken. She is very well organized and uses her skills perfectly to execute everything on time. Nicola brings a very positive environment to the team. She assists the other junior designers on a daily basis and is always very positive with each project.

- Margaret Papinski, Project Manager