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A Growing Company

D3 Security was growing and needed an in house graphic designer. The Marketing department consisted of two members, a Marketing Director and a copywriter. The team used Powerpoint to create design materials or hired freelancers for bigger projects. My role was to create a unifying brand that utilized the current logo. I created assets such as icons, diagrams, PDFs, PowerPoint presentation, tradeshow content, and AdWords banners.

Design Challenges

I started my role in the middle of tradeshow season and with a website redesign three months out. The strategy was to finish up the current tradeshow designs and to lay the groundwork for our rebrand by cementing our colour scheme and typography guidelines. The logo was to remain mostly unchanged, however I performed some light touch-ups to keep it consistent with everything else. I worked with the logo as a starting point and expanded on the elements of circles and rounded corners. Like the infinite and wholeness of a circle, our product is meant to cover the full-lifecycle of an security incident. The next two months marked the creation of a style guide for custom icons, diagrams, and graphics.

Another challenge was that the brand was split into two distinct entities; D3 Security and D3 Cyber. D3 Security primarily used green and yellow colours and focused on the physical security features such as Geo Mapping, Dispatch, and Guard Tour. D3 Cyber used blue and focused on their upcoming cybersecurity features. About a month into the process, we convinced upper management to unify them under the D3 Security brand and simplify the messaging.

One of the biggest hurdles that the sales and marketing departments faced was the UI design of the software. It looked outdated, complicated, and busy. We relied heavily on simplified custom graphics to convey the software's functionality.

In 2019, we decided to do a brand refresh and launch a new website. In partnership with our web developer, we worked on aligning the new brand and their website designs. We introduced gradients to the colour scheme, created slicker graphics, and more playful layouts.

UI Mockups for Amazon

Two sales representatives approached me to help close a deal with Amazon. The UI/UX for our Case Management feature was a big concern for the client. It appeared that it might cause training issues and usability problems. I worked together with sales to produce several UI/UX mockups. These mockups detailed the user experience of submitting a harassment report through our software. Based on the client's feedback and the technical limitations, I was able to produce a design that helped win the client over. This was one of the biggest client acquisitions in D3 Security's history. Since then I have seen the company double in size and move into a bigger office.

Conclusion

I was a stranger to both physical and cyber security before joining D3. With the help of my team I was able to learn the terminology and general security processes necessary to do my job. Together we created highly downloaded content and won over several important clients. I am thankful that I have had such a supportive team and the opportunity to work on so many high impact projects.